MC Flow

AUTOMATED EMAIL PRODUCTION · AGENCIES & CRM TEAMS

Let the brief
do the work.

MC Flow turns your marketing briefs into HTML emails using your templates, with technical audits, email client rendering tests and export to your email platform.

A web app configured for your team, available by subscription.

Try a configured exampleLet’s test MC Flow on one of your emails

Recurring production without AI. Your briefs, templates and rules are configured and tested in advance. Your team retains final approval.

Created by Matthieu Célestine
370+ HTML email projects
70+ companies supported
  • CCM Benchmark
  • 13 Years
  • Thalamus
  • ComeBack
  • Castor & Pollux

WHEN PRODUCTION CANNOT KEEP UP

You know that moment.

It is never “just an email” when the schedule is full and the deadline is closing in.

01

You have the clients, but no capacity left.

  • A new project comes in, but nobody is available.
  • You are meeting deadlines less and less often.
  • You turn down a project because you lack time.
02

Revisions eat into your margin.

  • The fixed fee is agreed. Feedback keeps coming.
  • Every change pulls production back in.
  • You deliver the project, but it earns less than expected.
03

One urgent request pushes other projects back.

  • An unplanned campaign needs to be produced today.
  • You stop one campaign to pick up another.
  • You spend your time reshuffling the schedule.

Regaining breathing room before sending, without the production effort, is exactly what MC Flow is built for.

Discover MC Flow ↓

LESS REPETITION. MORE MOMENTUM.

One brief.
Three emails.
Ready to adjust.

Try the interactive demo

Preconfigured example. Your workspace will use your own briefs, templates and rules.

01 → 04From brief to delivery.
One connected workflow.
One brief. Three emails.Email generated from the fictional example brief

Example workflow · actual interface details

Example figures and assumptions

Margin simulation: 30 emails/month, sold at €200 each on the production scope; 2 h/email before, 5 min after (hypothesis), €60/hour. Assumed system cost: €200/month including amortised setup.

57.5 hours recovered; production margin rises from €80 to €188.33/email, an estimated €3,250/month increase. These are illustrative assumptions, not client results or an MC Flow price.

LESS FRICTION. MORE ROOM TO GROW

A lever to boost your margins

Less time per email. More capacity in your team. Lower production costs.

YOUR CLIENT

Prepares the brief

Their content.
Their usual formats.

MC Flow

HTML production
Technical audit · Litmus previews

WHITE LABEL

Your name. Your rates. Your client relationship.
Time saved supports your margin.

Percentages shown as examples for this animation.

CLIENT EMAIL PLATFORM

Sending or ZIP delivery

HTML ready for their tools.
Or delivery of the email as a ZIP.

Your internal workflow: nothing to change.The system is configured around your briefs, templates and rules.

YOUR ASSUMPTION. YOUR MARGIN

How much could you gain with MC Flow?

Time regained, production capacity, economic impact: do the calculation with your figures.

Example to customise

How do you produce your emails?

Including brief analysis, asset export, HTML development, builder editing, QA and revisions.

ASSUMPTION WITH MC FLOW

Automated HTML and QA. Assumption to confirm on your emails, including checks and revisions.

Refine the financial estimate · optional

Your actual internal or subcontractor cost. Not the rate you charge the client.

The selling price of production only, excluding tax.

QA or work billed separately. Leave 0 if already included.

Fill in using your MC Flow quote. No price is assumed.

—
—Monthly value after MC FlowAfter subscription and allocated setup

YOUR MONTHLY PROJECTIONEstimate

Time regained

30 h 00regained per month
4,3workdays available · based on 7-hour days

Estimated economic gain

—

Let’s test MC Flow on one of your emails

To validate on a recurring production format, using your usual brief and its HTML template.

Your email production system, by subscription.

Your dedicated web app, with hosting, support and maintenance included.

YOUR PRODUCTION, FOR THE LONG TERM

Your own system. A team that moves forward.

  1. First: your configuration

    Your briefs, templates and production rules. Setup is quoted based on this scope.

  2. Every month: your working production tool

    Your team produces emails in its dedicated web app. Hosting, updates, support and maintenance are included in the subscription.

MC FLOW LAUNCH · 3 PILOT COMPANIES

Your recurring template. Your next campaigns.

One brief, one template and an agreed scope, with my direct support. If you continue, the pilot fee is fully credited towards setup.

Submit my recurring production use case

Fee and scope agreed before starting. Places are allocated once a quoted pilot is accepted, subject to availability shown in the form. Submitting a request does not reserve a place.

A SYSTEM. EXPERTISE BEHIND IT.

My email expertise. In your production system.

MC Flow builds on my experience: 370+ HTML email projects for 70+ companies.

The goal: absorb last-minute changes more easily, reduce copying errors and regain breathing room before every send.

Eliminate time-consuming tasks.

Show me your brief and template. Let’s see what MC Flow can take care of.

[email protected]Let’s test MC Flow on one of your emailsPrefer to talk first? Let’s speak for 20 minutes ↗With Matthieu Célestine · HTML Email Expert